Boxing day: Bruno stars in charity ad campaign

Former world heavyweight boxing champion Frank Bruno features in a digital Christmas fundraising advert for spinal muscular atrophy charity the Jennifer Trust, appearing on digital screens at railway stations across the country.

Kid gloves: Bruno with baby in ad campaign
Kid gloves: Bruno with baby in ad campaign

Spinal muscular atrophy is a condition that affects nerves in the spinal cord, breaking the link between the brain and the muscles. As a result, the muscles cannot be used and become wasted or atrophied.

Paul Ronson of Zoo Marketing, who has a form of SMA, created the advert.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus