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Agenda
This briefing will be held under Chatham House Rules to encourage an honest and open discussion.
09:00 Registration, networking and breakfast
09:30 Welcome from the Chair
Emily Burt, Editor, Third Sector
09:35 Understanding your supporters: support is changing and engagement needs to keep up
Opening Keynote
- Do you understand your supporters' different journeys with your charity?
- Why there is a need to be analytical, radical and ruthless in your approach to future methods of engagement
- How should you provide greater ‘value’ for supporting your cause?
Speaker to be confirmed...
09:55 How WaterAid got ahead of the curve with digital engagement
Case study
- Discover why an engagement framework is fundamental for setting clear objectives and proving ROI to internal stakeholders
- Learn how to research and define your key audiences and define what success looks like
- Take an in-depth look at the steps needed to engage new audiences and create a targeted approach
Speaker to be confirmed...
10:15 How can organisations use personal data to tailor messaging while building trust?
Presentation
- Targeting distinct supporter groups for the greatest response to your campaigns
- Building agility into your messaging with real-time engagement data
- What is the commitment of running performance marketing in-house versus through an agency?
Speaker to be confirmed...
10:35 Networking break and refreshments
10:50 The Amazon is on fire: how WWF sparked a supporter-led conversation
Presentation
- How a lack of red-tape allowed WWF to be agile enough for one of the sector’s most cost-effective and successful campaigns
- How to drive public attention to your cause in a way that starts a growing public conversation
- Supporting your messaging with appropriate content to maximise audience engagement
Speaker to be confirmed...
11:35 Getting your story straight
Panel discussion
- Why, how, who and where your story is told is crucial to its impact on your audience
- How creating a diverse team reaches new audiences and helps you deliver an authentic message
- Empowering supporters to be able to tell their own stories and lead the conversation
Richard Lee, Director of Fundraising, Crisis
Anil Ranchod, Deputy Director PR & Communications, Stroke Association
Katie Simmons, Director of Fundraising Strategy, British Red Cross
11:40 Chair’s closing remarks
Emily burt, Editor, Third Sector