This briefing will be held under Chatham House Rules to encourage an honest and open discussion.

09:00 Registration, networking and breakfast

09:30 Welcome from the Chair

Emily Burt, Editor, Third Sector

09:35 Understanding your supporters: support is changing and engagement needs to keep up

Opening Keynote

  • Do you understand your supporters' different journeys with your charity?
  • Why there is a need to be analytical, radical and ruthless in your approach to future methods of engagement
  • How should you provide greater ‘value’ for supporting your cause?

Speaker to be confirmed...

09:55 How WaterAid got ahead of the curve with digital engagement

Case study

  • Discover why an engagement framework is fundamental for setting clear objectives and proving ROI to internal stakeholders
  • Learn how to research and define your key audiences and define what success looks like
  • Take an in-depth look at the steps needed to engage new audiences and create a targeted approach

Speaker to be confirmed...

10:15 How can organisations use personal data to tailor messaging while building trust?


  • Targeting distinct supporter groups for the greatest response to your campaigns
  • Building agility into your messaging with real-time engagement data
  • What is the commitment of running performance marketing in-house versus through an agency?

Speaker to be confirmed...

10:35 Networking break and refreshments

10:50 The Amazon is on fire: how WWF sparked a supporter-led conversation


  • How a lack of red-tape allowed WWF to be agile enough for one of the sector’s most cost-effective and successful campaigns
  • How to drive public attention to your cause in a way that starts a growing public conversation
  • Supporting your messaging with appropriate content to maximise audience engagement

Speaker to be confirmed...

11:35 Getting your story straight

Panel discussion

  • Why, how, who and where your story is told is crucial to its impact on your audience
  • How creating a diverse team reaches new audiences and helps you deliver an authentic message
  • Empowering supporters to be able to tell their own stories and lead the conversation

Richard Lee, Director of Fundraising, Crisis
Anil Ranchod, Deputy Director PR & Communications, Stroke Association
Katie Simmons, Director of Fundraising Strategy, British Red Cross

11:40 Chair’s closing remarks

Emily burt, Editor, Third Sector

11:45 Networking and refreshments

12:00 Close of event