The campaign will be launched in the tabloid tomorrow and will encourage anyone who has been affected by breast cancer to register online and send in their picture. The paper will carry regular stories about the issue over the next six months.
The aim is to create a huge online photo gallery with stories about some of the people who have taken part to demonstrate how many people are affected by the disease. Boots will make a donation for every photo that is sent in.
The campaign is supported by Cherie Booth, the patron of Breast Cancer Care, and presenter Zoe Ball, whose son Woody's nanny is in remission after being treated for breast cancer.
- See Good Week, Bad Week, page 56.