Breast Cancer Care updates pink ribbon logo

Breast Cancer Care has unveiled a new brand identity in a bid to differentiate it from other breast cancer charities, boost its fundraising and build awareness of its work.

The charity, which supports people affected by breast cancer, felt that its existing pink ribbon logo had become a generic symbol for breast cancer awareness rather than representing Breast Cancer Care.

The new logo is based on the charity’s old pink ribbon symbol, but the ribbon is instead separated into three strands that range in colour from light pink to purple. Brand specialist Spencer du Bois, which developed the icon, said the strands represented the three main qualities of the charity that emerged from a survey of supporters and staff: empathy, clinical expertise and services specifically designed for individuals.

“Our primary concern has been that public confusion about the different charities in our field might be getting in the way of people finding out about the services we offer that could help them,” said Murray Lindo, director of fundraising and marketing at Breast Cancer Care. “We are stepping up to claim our territory and eradicate this confusion.”

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