British Gas has united seven charities in its first-ever partnership with local authorities to tackle household poverty.
Here to Help is a three-year scheme in which charities agree to help people access benefits and schemes via 500 projects around the UK covering 500,000 homes.
The £150 million initiative aims to provide benefits of up to £2,000 per home. It follows an 11 per cent rise of winter deaths among older people last year.
The initiative was launched last week in seven local authority areas and will be rolled out across the country. Charities involved are Help the Aged, Save the Children, the Family Welfare Association, RNIB, Gingerbread and the National Debt Line.
British Gas managing director Mark Clare said: "Here to Help is different because it's bringing together private, public and voluntary sectors and it is providing an integrated and targeted programme to combat household poverty.