The British Heart Foundation has decided against using a direct mail pack it drew up in case its National Heart Month campaign failed to raise sufficient funds.
The pack, which would have been sent to 50,000 people, highlighted the effects of the recession on the level of donations and warned that members of the public were becoming increasingly likely to cut back on their charitable giving.
A spokeswoman for the charity said it would have been sent out if the charity's annual National Heart Month campaign, which is taking place this month, had struggled to raise funds.
But she said the charity was satisfied with the amount the campaign had raised so far and did not intend to send out the appeal.
One senior fundraiser, who asked not to be named, said he was surprised. "Surely a charity can never say it has raised enough money," he said. "If it has paid to put the campaign together, why not just send it out?"