British Heart Foundation gives report a CD format

Mathew Little

The British Heart Foundation has become the first UK charity to release its annual report as a CD.

The new interactive format features film interviews with senior researchers, nurses and the charity's director-general, as well as the full version of its Give Up Before You Clog Up anti-smoking TV advert.

The foundation's accounts have still been presented in paper form, as dictated by law, in an Ordnance Survey-style booklet that contains the CD. Ten thousand copies are to be distributed to supporters.

Explaining the reason for the change, Peter Hollins, director-general of the foundation, said: "An annual report has to record statutory information. But, much more importantly, it gives people an understanding of what the charity is about. We decided to go for the CD format to give an even greater in-depth understanding."

He added that it would help fulfil new Sorp requirements for charities to explain their achievements. "This gives you a very good sense of the impact we're having at the coalface," Hollins said. "Our assumption is that this goes well beyond what we're required to do by the Charity Commission.

"I'd be surprised if they don't think it's an excellent innovation."

The report reveals that the charity's income has increased by nearly £5m in the past year, from £75.2m in 2004 to £80.1m in 2005.

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