British Heart Foundation gives report a CD format

Mathew Little

The British Heart Foundation has become the first UK charity to release its annual report as a CD.

The new interactive format features film interviews with senior researchers, nurses and the charity's director-general, as well as the full version of its Give Up Before You Clog Up anti-smoking TV advert.

The foundation's accounts have still been presented in paper form, as dictated by law, in an Ordnance Survey-style booklet that contains the CD. Ten thousand copies are to be distributed to supporters.

Explaining the reason for the change, Peter Hollins, director-general of the foundation, said: "An annual report has to record statutory information. But, much more importantly, it gives people an understanding of what the charity is about. We decided to go for the CD format to give an even greater in-depth understanding."

He added that it would help fulfil new Sorp requirements for charities to explain their achievements. "This gives you a very good sense of the impact we're having at the coalface," Hollins said. "Our assumption is that this goes well beyond what we're required to do by the Charity Commission.

"I'd be surprised if they don't think it's an excellent innovation."

The report reveals that the charity's income has increased by nearly £5m in the past year, from £75.2m in 2004 to £80.1m in 2005.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Managing risk at outdoor events

Managing risk at outdoor events

Partner Content: Presented By Markel

Voluntary and community events are increasingly popular, especially around this time of year.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now