The British Heart Foundation's new marketing team is to look into outsourcing its print services and establishing a central marketing database.
The five-strong team is now finalised with the appointment of Colin Gruar as head of marketing. He has transferred to the voluntary sector after spells in charge of marketing at AMP and NatWest.
Gruar will oversee two senior marketing executives, an administrator and a distribution specialist who will have the task of examining outsourcing opportunities. "We spend £2 million on print a year so it is a big area for us,
said head of communications David Barker.
Barker added the marketing department, which was set up by Keith Chesson, head of corporate fundraising, was outlined in a five-year plan adopted last year.
Marketing and communications will operate as separate entities although both Barker and Gruar will report to Betty McBride, the director of marketing and communications.
I The British Heart Foundation's annual report, due to be published this week, will this year be accompanied by a flyer synopsis version highlighting the key points.