The British Red Cross has launched a loyalty card scheme in its charity shops.
After running a successful pilot in 2011, the international humanitarian organisation said customers at its 320 shops around the UK would now be invited to sign up to the Give and Gain initiative.
The card, which the Red Cross said was the first of its kind in the charity sector, allows customers to gain points in exchange for their purchases. It also enables them to Gift Aid their stock donations easily.
Every pound spent earns one point and customers will be given vouchers according to the number of points gained. These can then be used in the shops or donated back to the Red Cross.
The charity hopes the scheme will attract new customers to its shops, which last year made £6m.
Miranda Bradley, retail development manager at the Red Cross, said: "Our shops have a loyal customer following and it is important to make them feel special."