British Red Cross

The international aid charity sends Lego men to brave natural disasters in a new online game that is intended to show the importance of preparation

Disaster Island
Disaster Island

What is it?

The game, called Disaster Island, allows a player to choose three different scenarios – a farm, a bustling city or by the coast. They then lead their Lego person through different decisions – for example, choosing where to keep their important documents or where to build their home. A natural disaster strikes and, despite the Lego man’s best efforts, his possessions are destroyed – but the Red Cross is on hand to help the community build its resilience for the future.

Who created it?

The stop-motion animation was created by 14-year-old Morgan Spence in his bedroom in Renfrewshire. Spence has previously created a music video for Paul Oakenfold using the bricks – but this time, as well as helping the Red Cross, the project is counting towards the skills section of his Duke of Edinburgh’s Award.

Who is it aimed at?

The British Red Cross says the campaign is aimed at people of all ages, but it is particularly appealing to the younger generation.

Why is the charity doing it?

Paul Jenkins, head of partnership development at the British Red Cross, says: "Disaster Island highlights the importance of resilience in a simple way. It illustrates the need to work with communities to take action beforehand to make sure that the impact of disasters is drastically reduced."

Third Sector verdict

A visually exciting campaign that opens the viewer’s eyes to the practical problems people experience when hit by a natural disaster – and what the Red Cross does to help. Its message is particularly relevant given the destruction that people in the UK have experienced as a result of recent floods, much of which was unexpected.

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