What was the partnership?
Slimming World is a weight-loss organisation that has more than 700,000 members in the UK. In 2013, it started a partnership with Cancer Research UK, with the goal of raising funds for the charity and awareness of the link between obesity and cancer.
What did they do?
The two organisations came up with four events that have become established in the Slimming World calendar. The Big Slimming World Clothes Throw encourages Slimming World members to celebrate their weight loss by donating clothes that no longer fit to CRUK charity shops. This generates vital stock for CRUK shops and motivates members to lose weight. Slimming World Does Race for Life gives members a chance to exercise while fundraising for the charity. A 10p donation is made to CRUK for every Slimming World recipe book sold to Slimming World members. And in January 2014, Slimming World launched a charity donation box, encouraging members to donate the 5p change from their weekly group fees.
Why did it win?
Last year, Slimming World members donated more than 38,000 bags of clothing to CRUK, raising more than £1m. The other schemes have achieved similar success, with Run for Life raising £150,000 last year and the number of recipes books sold climbing to more than a million – an increase of 22 per cent year on year. Overall, Slimming World has raised £2.4m for life-saving cancer research.
What did the judges say?
Ruth Hunt, chief executive of Stonewall, said: "It's a brilliant, mutually beneficial partnership that will have a long-term positive impact."
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