What is the project?
Royal Mail has partnered with the charity Missing People since November 2014, enlisting its postmen and women in the search for vulnerable missing adults and children. The partnership was the brainchild of postman Vincent Micallef, who was asked by a nursery teacher to help find a child in 2013.
What does Royal Mail do?
Royal Mail's network of hand-held digital devices, used to track and sign for deliveries, can now receive the charity's missing people alerts within an hour of them being issued. Some 124,000 Royal Mail staff receive the messages, which are targeted at specific geographical areas.
Why did it win?
By making its business communication network available to Missing People, the Royal Mail has given the charity a vital on-the-ground presence that it has not previously had the resources to provide. The partnership instantly doubled the number of people who received the high-risk alerts, creating the first formal national network committed to helping to find missing adults and children. Royal Mail hopes its involvement will encourage other companies to participate in the network because research suggests that the more awareness is generated for a missing person, the greater the chance of them being found.
What did the judges say?
Pam Webb, head of Zurich Community Trust, said: "I was impressed by the Royal Mail using its PDA technology to enable postmen and women on the ground to look for missing people."
- Asda with the British Heart Foundation
- Npower with Macmillan Cancer Support
- Tesco with FareShare and the Trussell Trust