Business Charity Awards 2015: Corporate Foundation - Support Adoption for Pets

For a philanthropic foundation, set up by a company, that has given outstanding support to the charity sector

Support Adoption for Pets
Support Adoption for Pets

What is it?

The foundation was established in 2004 by the animal retailer Pets at Home. It raised £3.1m in the last financial year to fund its animal welfare projects and rehoming schemes.

What does it do?

Support Adoption for Pets is the UK's largest trust that gives grants to animal welfare organisations. The Cheshire-based charity has 372 adoption centres in Pets at Home stores and funds a free rabbit-neutering scheme. Every till at Pets at Home stores has a collection box, and national fundraising events are organised across all stores. For last year's summer raffle, more than 480,000 tickets were sold.

Why did it win?

The foundation has made grants totalling more than £4.7m over the past three years to animal rehoming charities and other animal welfare schemes. In addition, £865,135 has been donated to finance the rabbit-neutering scheme. Last year, the charity celebrated raising £10m since its inception by giving away 10 extra grants of £50,000.

The money was awarded to rehoming centres after a social media campaign that required rescue centres to say in a video what they would do with the money. The standard of the submissions was so high that the charity awarded a further 34 grants totalling more than £680,000.

What did the judges say?

Deborah Fairclough, head of research at the Charities Aid Foundation said: "The foundation has a clear objective that marries perfectly with the parent company."


- Mac Aids Fund UK

- The Berkeley Foundation

- Yorkshire Building Society Charitable Foundation

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