What is the scheme?
Lloyds Banking Group launched its responsible business plan Helping Britain Prosper in 2013. It includes the commitment "we'll be the bank that brings communities closer together to help them thrive". Employee engagement is key to meeting this: the company keeps an eye on metrics such as staff volunteering and fundraising to make sure it is on the right track.
How do staff get involved?
All employees are encouraged to volunteer for charities in company time for at least one day a year. More than 1,100 employees are designated charity champions and take a lead in charitable activities. Employee engagement is built into the curriculum of the company's graduate entry programme. For example, its graduate trainees planned last year's Big Awareness Walk, which involved staff walking between its 1,300 branches raising awareness and funds for people affected by dementia as part of its charity of the year partnership with the Alzheimer's Society and Alzheimer Scotland. Staff also received training so they can offer more dementia-friendly financial services.
Why did it win?
Overall, nearly 38,000 staff members volunteered in 2014, up by 4,000 on the previous year. An estimated 85,000 were involved in raising £6.5m in funds for its charity of the year partners, smashing the original target of £2m. The company more than doubled its pool of charity champions.
What did the judges say?
Joanna Holmes, chair of Locality, said: "I was particularly impressed by the dementia training for employees."
- Wm Morrison