What is the partnership?
In 2013, the cycle and car product retailer Halfords agreed a long-term partnership with Re~Cycle, a charity that sends unwanted bikes to Africa. Re~Cycle teaches local people how to use and maintain bikes so they can be used for travelling to work or school or for carrying goods.
What did the company do?
Eighty Halford stores across the UK collect second-hand bikes from the public on an ongoing basis. In addition, the retailer holds a national trade-in event where all Halfords stores collect bikes for one week a year. The company promotes the partnership to its 10,000 staff members through the company magazine and a micro-site.
Why did it win?
So far, more than 20,000 bicycles have been donated, resulting in an estimated 120,000 people in Africa benefiting from the scheme because bikes are generally shared in Africa. Some 300 tonnes of bikes have been prevented from going to landfill.
In addition, the company's staff have raised £267,000 for Re~Cycle, and some volunteer their time to work at Re~Cycle's warehouse in Colchester, Essex. One Halfords mechanic volunteered to work for a Re~Cycle partner in Africa. The partnership has helped to raise Re~Cycle's profile nationally.
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