What was the challenge?
The marketing agency PMW Communications decided to set up Horsham 100, which aims to bring together businesses in the West Sussex town to raise £100,000 each year for a local charity. The challenge was set up in collaboration with Tanbridge House School, a local secondary school.
What did they do?
For its inaugural year, Horsham 100 nominated the Dame Vera Lynn Trust, a local charity that supports children with cerebral palsy, as its beneficiary. The challenge included a 100k walk, a sponsored spinathon in a shopping centre, walking on hot coals and a 24-hour table tennis marathon. A competition for local songwriters and composers concluded with the performance of a specially written Horsham anthem at a closing ceremony.
Why did it win?
The event is on track to hit its £100,000 target, with CD sales of the anthem continuing to generate income. The Horsham 100 Challenge also helped to raise the profile of the Dame Vera Lynn Trust and to generate new clients for PMW among local businesses.
What did the judges say?
Kevin Curley, a voluntary sector adviser, said: "This was a superb response to a local need. It motivated PMW staff and drew in other companies."
Method Creative with Arthur Rank Hospice, Cambridge
SiteVisibility with the NSPCC