What was the challenge?
Lloyds Banking Group challenged its staff to take over selected Save the Children charity shops for an initiative called Stock, Shop and Sell. The employees were given the task of running the stores for a day and set the target of beating the total takings of all the UK stores on the same day in 2011.
What did they do?
The bank's employees were encouraged to take much-needed stock to Lloyds Banking Group offices and branches or donate goods directly to local Save the Children charity shops in advance of the day. On 23 November last year, more than 500 of the bank's employees - including senior executives - volunteered at more than 100 Save the Children shops.
Why did it win?
The employees raised £70,000 on the day, more than three times the amount taken on the same day in 2011. About 1,800 bags of stock were donated, with an estimated value of £18,000. Feedback from participants also showed that 86 per cent were planning to support their local Save the Children shop long-term.
What did the judges say?
Tracy Griffin, head of fundraising at Shelter, said: "This event demonstrated good cross-organisation involvement at all levels, and there was a very good link with the charity, with lasting benefits for both."
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