Business Charity Awards: Challenge Event of the Year – Schroders with Médecins Sans Frontières for #WeAre5110

For a staff team from a business that took part in a successful fundraising challenge to benefit a UK charity

What was the project?

In April 2020 asset manager Schroders launched a global charitable campaign, #CollectiveAction, in response to the Covid-19 crisis. Alongside a payroll-giving programme the company created a global fundraising challenge called #WeAre5110 to raise money for Médecins Sans Frontières (MSF).

What did the company do?

#WeAre5110 took its name from Schroders’ worldwide workforce of 5,110 people. The challenge was to raise money by engaging in any activity to which the description “5,110” could be applied – such as climbing the stairs 5,110 times or salsa dancing for 5,110 seconds.

Hundreds of colleagues from 35 offices across the world took part in creative challenges including running, skipping, cycling, dancing and mountaineering, posting their efforts on social media.

The company created a dedicated intranet platform to deliver the challenge, as well as promoting it through its internal magazine, a podcast, and weekly email updates.

Why did Schroders win?

Despite most staff working remotely for the first time, engagement was high, with colleagues nominating each other to complete the challenge.

The project helped to bring people together during the pandemic, with 400 employees from 20 countries taking part. More than £30,000 was raised, including company matching by Schroders.

What did the judges say?

Judges commended the way the event united staff from across the world with a shared goal. “A very strong and compelling concept,” commented one.


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