What was the project?
The family business PWS aimed to raise £250,000 to support Phoenix House, the Help For Heroes recovery centre in the north. Phoenix House enables those who become injured or sick while serving their country to lead independent and fulfilling lives. Chief executive Mark Stephenson came up with a challenge event called Blood, Sweat & Gears.
What did the company do?
Stephenson led a cycling team of six staff and four veterans over 320 punishing miles of 22,000ft climbs across South Africa in April 2016. PWS's project-management expertise helped the event's smooth running, and events and marketing teams from both company and charity worked together to keep media awareness high. PWS’s 300-strong workforce embraced the project, with fundraisers including concerts, auctions and quizzes. A three-day intercity Watt bike challenge at York station coincided with the South Africa event.
Why did it win?
This exceptional project delivered by a relatively small business raised a record-breaking £314,000, the highest amount donated to Help for Heroes by any third-party, one-off challenge in 2016. The donation will fund three psychological advisers for three years at Phoenix House, helping hundreds of injured veterans who suffer from mental illness.
What did the judges say?
"A sensational fundraising total given the size of the company," said Laura Barnett, head of communications and development at Rays of Sunshine Children’s Charity.
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