Who is she?
Cunnick is founder and managing director of the telephone fundraising company Ethicall.
What did she do?
It was Cunnick’s idea for Ethicall to donate a minimum of 25 per cent of its post-tax profits to charities. By June 2014, the company will have donated £1m to charities in this way. Staff nominate charities and determine the final percentage of donations they receive by means of a vote. Cunnick has driven other charitable initiatives, including giving £250 to any staff member, client or supplier who embarks on a fundraising activity. In the past year, several staff completed a 10km run in Bristol and the Bristol Half Marathon; others organised a comedy night. In 2013, suppliers and clients sponsored in this way raised more than £5,000 by doing other cycling or running events. Cunnick also introduced the Ethicall Fundraiser of the Year, an award scheme that gives the winner the opportunity to take part in a charity challenge anywhere in the world. Winners have so far built houses in Nepal, taught in schools in Peru and helped to build a school in Cambodia. Cunnick herself has taken on many fundraising challenges, including cycling from Bristol to Land’s End for the Bristol-based hospital charity Above & Beyond.
Why did she win?
Cunnick has shown commitment, persuasion and skill in motivating staff to bring creative fundraising ideas to fruition, while participating herself.
What did the judges say?
Catherine Walker, head of sector trends, evidence, analysis and metrics at the Directory of Social Change, said: "Cristy displays the flair and passion necessary to be Business Charity Champion. Ethicall is a living legacy of these values."
Charlotte Hill, Tesco
Atul Pathak, Appt Corporation
Malcolm Walker, Iceland