What is the partnership?
What did the company do?
HSBC UK has launched dementia-friendly products and services for customers and employees. The independence service allows someone living with dementia to retain control of a simple current account, while a new employee passport helps line managers support staff with disabilities. The bank has committed to raising £3m over three years through events such as Hike it or Bike it, in which more than 1,000 colleagues walked or rode 20,000 miles, raising more than £250,000, and a Great Wall of China trek that raised £120,000.
Why did it win?
In 2018, HSBC UK raised £1.03m, allowing the Alzheimer's Society to fund more than 61,000 hours of one-to-one support through dementia support workers. HSBC UK has provided the opportunity for all staff to become "dementia friends" and now has about 16,000, mainly in customer-facing teams.
What did the judges say?
"Dementia is one of the biggest challenges of our time, and demonstrating broad and new responses to it is laudable," commented Emily Zemke, international director of development at Camfed. "It is interesting to hear how HSBC is using its partnerships and platforms to raise awareness across the industry and demonstrate best practice."
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