Business Charity Awards: Charity partnership, banks and financial services – HSBC UK with Shelter

For an outstanding partnership between a company in the financial services sector and a UK charity

What is the partnership? 

HSBC UK has been working in partnership with homelessness and housing charity Shelter since 2018, with activities including strategic programmes, volunteering and fundraising.

What did the company do? 

Shelter partnered HSBC UK to launch the No Fixed Address (NFA) programme, enabling clients without a fixed address or identification to open a bank account.

Without an account people can struggle to access universal credit, maintain employment and safely receive wages, and securely manage a tenancy.

Almost all Shelter's local hubs now offer the NFA scheme, and it is operating in more than 90 HSBC branches across the UK.

The scheme continued to run throughout the pandemic, even though banks were operating at reduced capacity – in fact, some HSBC branches operated exclusively for NFA clients.

Following the successful launch of the programme, HSBC UK has recruited other partners to help deliver the scheme in areas outside of Shelter's remit. 

Why did it win? 

So far, the NFA programme has enabled 624 people to kick-start their lives, more than 70 of whom are Shelter's own clients. 

The partnership smashed its annual income target of £50,000 in just over two years, bringing in a projected £1.1m in this financial year. 

What did the judges say? 

The judges called the NFA “an amazing programme” and “a pioneering partnership” with “buy-in at every level of the organisations”.

Highly commended

Santander UK with Alzheimer's Society

Finalists

Association of British Insurers/Covid-19 Support Fund with Coalition of 17 Charity Partners

Allianz Insurance plc with Mind

Credit Suisse International with Cancer Research UK

Aviva Group with The British Red Cross

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