Business Charity Awards: Charity Partnership - Financial and Professional - Winner: LV= with SOS Kit Aid

For an outstanding partnership between a company providing financial or professional services and a UK charity

LV= with SOS Kit Aid
LV= with SOS Kit Aid

What is the partnership?

LV= SOS Kit Aid is a partnership between the insurer LV= and the charity SOS Kit Aid. The scheme was set up in 2011 and donates recycled rugby and cricket kit to disadvantaged young people in the UK and overseas.

What did it do?

The company's employees were heavily involved in the partnership and volunteered for kit collection and sorting days, nominating projects in their communities to receive the kit. LV= was also able to make use of its sponsorship of the LV=County Cricket Championships and the rugby union LV=Cup to promote the initiative.

What did it achieve?

The scheme has enabled 48,000 young people worldwide to play rugby and cricket by providing them with the appropriate kit. The company estimates that it has invested £315,000 of funding and staff support in the initiative, and last year it helped to save 101 tonnes of CO2 emissions by preventing sports equipment from ending up in landfill sites.

What did the judges say?

Sally Scutt, deputy chief executive of the British Bankers' Association, said: "This was a clearly thought-through project, displaying a clear fit between the company and the charity.

It incorporates recycling, which is an added benefit. It also demonstrates staff participation and volunteering, which is excellent."

Highly commended

NFU Mutual with Make-A-Wish Foundation UK


- Bank of America Merrill Lynch with Tower Hamlets Education Business Partnership

- Capital One with Epic Partnership

- Simplyhealth with Heart Research UK.

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