Business Charity Awards: Charity Partnership, Financial Services – Yorkshire Building Society with End Youth Homelessness for Rent Deposit Scheme

For an outstanding partnership between a company in the financial services sector and a UK charity

What was the partnership?

In the past year more than 103,000 young people in the UK reported to their local councils as homeless or at risk of homelessness. Yorkshire Building Society sought to address this national problem in 2017 when it began its partnership with the UK charity movement End Youth Homelessness to help support vulnerable people into places they could call home.

What did it do?

The YBS and EYH Rent Deposit Scheme helps private landlords to fill vacant properties quickly and free of charge, and is funded by YBS and delivered by EYH. The partnership sought to raise £780,000 that would help 700 homeless young people into their own homes through the scheme, worked to help EYH to grow as a national movement and ran external marketing campaigns and internal e-learning programmes to raise awareness of and challenge the stigma of youth homelessness.

Why did it win?

To date, and with a year remaining, more than 400 homeless young people and 85 dependent children have been supported into properties of their own through the Rent Deposit Scheme. Surveys of participants who have been supported by the scheme show that 67 per cent were in education, employment or training, and 89 per cent were feeling more positive about their futures. YBS has adapted its financial education schools programme for use by the charity and created an Affordability Index, which EYH members can use to influence policymakers with local information about wages, benefits and housing costs in their areas. The partnership has additionally fundraised £960,000, which is £180,000 over its original target.

What did the judges say?

Clare Daly, corporate partnerships team manager at Plan International UK, praised the partnership in her comments. “A brilliant, clear, targeted partnership providing a tangible solution for vulnerable young people,” she said. “This has been thought through from all angles and not watered down, and the inclusion of a campaigning element is fantastic.”


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