Business Charity Awards: Charity Partnership, Financial Services - Morgan Stanley with the NSPCC

For an outstanding partnership between a company in the financial services sector and a UK charity

What is the partnership?

In 2017, Morgan Stanley chose the NSPCC as its two-year London charity partner, aiming to raise £1m to fund the set-up and ongoing therapy work of the UK's first Child House. This pioneering project gives guidance and support to young people who have experienced sexual abuse.

What did the company do?

The NSPCC embedded a corporate fundraiser into Morgan Stanley’s CSR team. Project board meetings were set up so the firm’s representatives could meet NSPCC staff responsible for the Child House project. Now Child House is open for referrals, quarterly reports on how the project is working to help children will be shared with Morgan Stanley.

Morgan Stanley invested in the pro-bono programme Skills Connectors. For 12 weeks, two teams of six employees worked intensively for the NSPCC to improve operational processes within the organisation. The charity’s new managers also benefited from a 10-month mentoring scheme.

Why did it win?

Staff smashed their fundraising target, reaching £1.5m. Child House, renamed The Lighthouse by young people, opened in December with a Morgan Stanley Therapeutic Suite, where a team of six staff will give specialist therapeutic support to children who have suffered sexual abuse. There have already been more than 100 referrals. Morgan Stanley has agreed to help the NSPCC scope out the need for a second UK project.

What did the judges say?

"An impressive programme with good metrics," commented Marnie Bourne, corporate partnerships manager at the British Red Cross.


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