What was the partnership?
The property company CBRE has partnered with Action for Children to shape a better future for children in foster care, developing specialist support, fundraising and pro-bono work for the charity.
What did it do?
CBRE invested significant staff resources in six pro-bono projects for the charity, including developing a new strategy for the charity’s portfolio of properties and the co-creation and development of the “Big Welcome”, a digital platform for young people entering foster care. CBRE also funded six specialist transition workers to provide intensive practical and emotional support to young people leaving foster care across the UK, and ran traditional fundraising activities, including a nationwide static rowing event, cycling events in Surrey and Yorkshire, and a diversity-themed talent show.
Why did it win?
Volunteering uptake at CBRE had traditionally been low, but since March 2018, 268 staff volunteered with Action for Children, donating a total of 1,299 hours to the charity. More than 200 young people, carers and fostering teams have been reached by the Big Welcome, with a product designed specifically for children in residential care homes due to launch in 2020. And in the first two years of the partnership alone, CBRE raised £1m for the charity, double the original goal of £500,000, prompting the partnership to be extended for a third year.
What did the judges say?
Faiza Khan, engagement and insight director at the National Lottery Community Fund, praised a “strong partnership and clear rationale for intervention”. She added: “It was great to see a broad of activities and efficient use of resoureces, such as using digital to accelerate otherwise clunky processes. Good to see ambition was set at realistic levels and that the target was exceeded so impressively.”
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