What is the partnership?
Bellway Homes and Cancer Research UK joined forces in August 2016. The aim of the partnership, initially expected to last a year, was to raise £100,000 to help three in four people survive cancer by 2034 and to provide engaging and informative health awareness activities for Bellway Homes staff. The partnership has been so successful that it has been extended into a second year.
What did the company do?
Since Bellway has 280 construction sites and 20 area offices, it was vital to create a network of coordinators to gain support and build enthusiasm among their colleagues. Twenty-nine Bellway employees became charity coordinators, taking on responsibility for managing key fundraising events. The coordinators are supported by seven CRUK account managers.
Bellway matches every pound raised by an employee with a £2 company donation, and also donates £10 for every customer that completes a national new homes survey.
Why did it win?
The partnership smashed its income target by 286 per cent, raising £386,000 in a year. The partnership has allowed CRUK to target health awareness messages at hard-to-reach audiences. Many Bellway employees represent a demographic that is traditionally reluctant to engage in health awareness: 95 per cent of construction site workers are male and many have English as an additional language and are not on email. Cancer information nurses visited Bellway sites, giving information on general cancer awareness and lifestyle choices such as smoking, alcohol consumption and sun safety. The company aims to reach out to every one of its 2,000 employees and 5,000 subcontractors.
CALA Homes with the Prince's Trust
The Berkeley Foundation with the Lord's Taverners
Tideway with Thames21