What is the partnership?
B&Q, the home improvement retailer, has worked with the Scout Association since 2011 to help address a decline in DIY skills among young people.
What did it do?
The company worked with the charity to develop DIY badges for Cubs and Scouts, and organised DIY Kids Classes in stores. The partners have also created Scout Community Week, which aims to raise awareness of and funding for scouting. The retailer has invested more than £250,000 directly into the partnership and local stores have helped to raise more than £300,000 for their local Scout groups.
Why did it win?
More than 100,000 young people have learned skills such as fixing a leaking tap and wiring a fused plug as a result of the partnership so far. The retailer's efforts have also created a sense of loyalty to B&Q among the Scout movement, with more than 85 per of Scout leaders aware of its support. Most importantly, it has helped to enthuse tens of thousands of young people about DIY.
What did the judges say?
Ben Marson, senior head of corporate partnerships at the Prince's Trust, said: "This is a strong strategic partnership - it's good to see real skills being imparted to a future generation."
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