What was the partnership?
The Co-operative selected the Carers Trust as its charity of the year partner for 2013.
What did they do?
The partnership wanted to raise £5m to support 20,000 young carers aged between 14 and 25. The Co-operative fundraised across its businesses, providing access to 90,000 staff and 22 million customers a week, using anything from its points of sale to its intranets. The young carers were provided with work experience and mentoring, and the trust provided pharmacy staff with training to identify and support young carers.
The trust also established a new partnership team, including eight fundraisers and three communications staff, and recruited more than 80 volunteers to support its fundraising efforts. It also ran an awareness-raising campaign that included publishing a special supplement that ran in The Times newspaper in the north of the country. Young adult carers were involved in every stage of the partnership and were represented on relevant steering groups.
Why did it win?
The partnership raised funds for and awareness of a hidden segment of society that often faces overwhelming pressure. Overall, more than £5m was raised, doubling the trust’s usual annual income.
What did the judges say?
John Broadfoot, chief executive of SOS Kit Aid, said: "The sheer amount of money raised – £5m – proves this was a great partnership."
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