What is the partnership?
The Unicef and easyJet Change for Good partnership has been fundraising on flights and through employees since 2012. The airline is the largest corporate supporter of Unicef's polio-eradication work. In 2018, the partnership expanded into funding education for children affected by conflict or disaster.
What did the company do?
The lead message for the Education in Emergencies collection was focused on the Unicef product, the School in a Box. This portable container is filled with supplies that enable children and teachers to create an instant classroom. The innovative product and simplicity of the message resonated well with families travelling over the summer and with crew.
As well as featuring in the in-flight magazine, School in a Box and pop-up displays were sent to all major easyJet bases where crew check in for their flights. Four easyJet colleagues travelled to Rwanda to see Education in Emergencies work first hand, and took on the role of charity champions, inspiring others.
EasyJet also developed new crew-engagement initiatives around Unicef’s polio work.
Why did it win?
2018 was the partnership’s most successful year to date, raising more than £2m. During three months over the summer, easyJet raised more than £1.2m for Unicef's Education in Emergencies work, and £800,000 was raised for polio vaccinations. Staff engagement across easyJet increased significantly, with more than 7,000 staff members joining the Unicef workplace group.
What did the judges say?
"The project clearly demonstrates partnership working in a global context, collaborating with several organisations," said Joyce Fraser, founder and chair of the Black Heroes Foundation. "Innovative use of digital media for engagement."
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