What was the project?
Camden Town Unlimited is a company set up to improve Camden Town in north London. It has created the Collective project with its charitable arm CTU Community Project to improve run-down parts of the area, by providing affordable work and retail spaces.
What did it do?
The company has provided £200,000 of funding to the Collective scheme. The funding has helped to provide a dedicated job broker for employment, a hub manager for business support, a pop-up manager who sources and curates the pop-up offices and shops, and a software specialist who teaches local students.
What did it achieve?
The project created employment and new businesses, and transformed old buildings and shops into new spaces. The first 27 businesses achieved a 130 per cent growth rate and created 64 internship opportunities in 11 months. About 120 new businesses have been created. Of these, 21 have lasted for a year; another 90 will achieve this before the end of the year. So far, more than 30 jobs lasting more than six months have been created.
Why did they win?
The initiative has transformed the face of the local high street: many new developments and shops have been created, and there have been job opportunities for local people.
What did the judges say?
Asheem Singh, director of public policy at Acevo, said: "A clear winner. It has created an innovative, replicable model that is transforming the area."
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