What is the project?
The Tea and Talk project was set up to raise awareness of dementia in local communities by hosting a series of tea parties in Lloyds Banking Group’s 1,600 branches. It hoped to raise enough money to provide training and support to 9,000 carers across the UK.
What did they do?
Staff at the bank helped to raise awareness of dementia by engaging customers in conversation over tea and cake while raising money for the Alzheimer’s charities. In particular, they made customers aware of the National Dementia Helpline. More than 4,800 staff at the bank volunteered, collectively contributing about 38,400 hours of their time. In May 2013, the first Tea and Talk event raised more than £100,000. When it was repeated again last November, it raised more than £175,000.
Why did it win?
The project has helped to increase awareness of the condition in communities, especially of the importance of early diagnosis. The initiative has proved to be so successful that the bank plans to hold at least two further Tea and Talk events in 2014.
What did the judges say?
Pam Webb, head of Zurich Community Trust and chair of the London Benchmarking Group, said: "It’s really impressive to see a large customer-facing bank leverage its customer service to raise awareness of dementia and Alzheimer’s while fundraising to support the vital role of carers."
AkzoNobel UK with Community Repaint
Starbucks with UK Youth
Total Holdings UK with the Young People’s Trust for the Environment