How was the consortium created?
The Hygiene and Behaviour Change Coalition (HBCC) was created by Unilever and the UK Foreign Commonwealth and Development Office (FCDO) to mount a rapid response to limit the spread of Covid-19 among populations that were particularly vulnerable to the virus.
Twenty-one partners were selected to run 78 projects in 37 countries. The partners involved were: ActionAid, the Aga Khan Foundation, AMREF, BBC Media Action, BRAC, Care, GIZ, IRC, IRC WASH, LSHTM, Oxfam, Plan, PSI, Save the Children, Sesame Workshop, SNV, UNHCR, Unicef, WaterAid, World Vision and WSUP.
What did it do?
The consortium set up the first 58 Covid-19 projects in 30 days, aiming to raise awareness and change behaviour to increase rates of handwashing with soap and disinfection of surfaces.
As the contracting partner Unilever led the project throughout, as well as providing £50m of in-kind contribution including the donation of more than 70 million hygiene products.
The company also leveraged the expertise of its suppliers to support the consortium and held more than 40 webinars for partners.
What has it achieved?
In just six months the coalition reached more than 960 million people through mass media awareness campaigns. More than 70,000 people have been trained in Covid-19 prevention techniques.
What did the judges say?
The judges thought the results were “very impressive”. “Bringing together a consortium of this size to deliver such a complex global programme – and in such a short space of time – is no mean feat,” said one.
Asda with FareShare and the Trussell Trust
Neighbourly and partners (M&S, Lidl, Aldi, Nutricia [Danone], Coca-Cola European Partners, Giffgaff, Southern Co-op and Heineken) with The Neighbourly Foundation
Wickes with YoungMinds
The Bupa Foundation with Mind, The National Literacy Trust and Cheltenham Festivals