Business Charity Awards: Corporate Foundation Award – The Aviva Foundation

For a corporate philanthropic foundation that has provided outstanding support to the charity sector

What does it do?

The Aviva Foundation is a charitable UK-based fund established to enable insurance, savings and investments company Aviva to make good use of its unclaimed assets.

How does it spend its money?

The Foundation funds initiatives delivering climate action, financial inclusion and community resilience, areas intrinsic to Aviva's role as an insurer, investor and retirement business.

It supports a diverse portfolio of activities including service delivery, campaigns, research, and proof of concept pilots that allow charities to test innovative approaches and embed new insight in their work.

Why did it win?

The Foundation engages the expertise of Aviva employees, matching them with a relevant charity or social enterprise to help develop their ideas. This relationship also helps to develop Aviva employees’ understanding of communities and circumstances leading to vulnerability.

For example, with the onset of the Covid-19 lockdown, a group of employees within Aviva became aware of more cases of domestic abuse across the country, and the often hidden impact of economic abuse.

They approached the Foundation and worked with charity Surviving Economic Abuse (SEA) to enable customers made vulnerable by economic abuse to access support to achieve financial inclusion and economic safety.

The Foundation has awarded £7m in grants to 16 non-profits and social enterprises. Some130,000 people in the UK have benefitted from initiatives increasing financial inclusion and resilience.

What did the judges say?

The judges commended the foundation’s commitment to making a long-term difference while also being able to react to timely needs. “Engaging staff and empowering them to choose charities to help is a great way to ensure the whole company is involved,” commented one judge.


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