What does it do?
The Innocent Foundation aims to create a world in which every person has enough food to live. It receives £1m a year from innocent drinks and has donated £8.9m over the past 15 years.
How does it spend its money?
The foundation has two objectives: stopping children from dying of hunger and helping the poorest families feed themselves. As a founding member of the global coalition No Wasted Lives, the foundation funds cutting-edge research into how to reach and treat more children for severe acute malnutrition. It also enables innovative charities to test ideas and spread those that work. The foundation has only two employees, but is able to tap into innocent's 450 staff: since 2004, a total of 116 employees have volunteered as foundation guardians who act as "champions" for specific partners.
Why did it win?
Projects funded by the innocent foundation have reached 820,000 people so far. Thousands of children at research sites in Mali, Kenya, Niger and Mauritania are benefiting from improved diagnosis and treatment, while studies in Sierra Leone, the Democratic Republic of the Congo and Kenya are testing alternative models.
What did the judges say?
"It’s great to see a foundation trusting its charity partners to do innovative work," said Holly Christie, head of corporate partnerships at SOS Children’s Villages UK. "It was also great to see a foundation with such a clear mission and vision."
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