Business Charity Awards: CSR Team of the Year – Deloitte

For a corporate social responsibility team that has successfully increased the charitable or socially responsible activities of the business

How does the team work?

Deloitte's UK One Million Futures programme aimed to impact a million futures in five years through volunteering, fundraising, pro-bono support and partnerships with schools, charities and social enterprises. The programme is led by the seven-member Responsible Business (RB) team, headed by director Claire Burton, which looks after all social impact activity.

What did the team do?

The RB team recruited, trained and supported more than 100 colleagues to lead local partnerships. It developed an online Volunteer Hub that engaged almost half of the company’s UK workforce and attracted almost 3,500 applications from would-be volunteers.

The team also supported employees to adopt innovative approaches to fundraising for charities including Teach First and The Prince’s Trust, and helped to design a framework for managing pro-bono projects, which have involved 340 staff.

Why did it win?

The team met or exceeded all its objectives a year early, reaching the goal of impacting a million futures in May 2020. In all, more than 100 partnerships were formed, twice the original goal.

Employees dedicated over 121,000 volunteer hours and completed pro-bono work worth almost £3m, while more than £11.7m was raised to support local communities – way over the original target of £1m a year.

This success has led to One Million Futures being launched globally and Deloitte UK now has a new ambition of five million futures by 2030.

What did the judges say?

The judges commended the team’s achievement. “Reaching some milestones a year early is hugely impressive,” said one. “Great breadth and scale of impact.”

Highly commended

Coventry Building Society with Royal British Legion

Finalist

Reckitt with Berkshire Community Foundation

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