How does the team work?
Yorkshire Building Society launched its corporate social responsibility strategy, Society Matters, in 2017, building on the four key pillars of community, customers, people and the environment. Two members of the eight-strong CSR team were charged with driving the strategy forward and engaging internal and external stakeholders, while the other six focused on delivering the community strand.
What did the team do?
Yorkshire Building Society focuses on three strategic priority areas when it comes to making a difference to local communities: educational programmes to improve financial literacy, life-changing support to people in challenging situations and engaging local communities.
In 2017 Yorkshire Building Society contributed a total of £1,577,436 to local communities. It continued to deliver a financial literacy programme called Money Mind: colleagues delivered 251 courses to 7,267 pupils aged five to 19, a 52 per cent increase on 2016.
YBS also launched a three-year charity partnership with End Youth Homelessness in 2017, aiming to help 700 homeless young people move out of supported accommodation and into their own homes. Staff and customers raised £293,352 to fund a rent deposit scheme, helping 54 young people into homes. Beneficiaries have also been offered £200 grants for essential household items and dedicated financial advice.
Why did it win?
In 2017, 56 per cent of colleagues made use of their 31-hour volunteering allowance (up from 25 per cent in 2014) to give 22,641 hours in support of 364 charities and good causes. Eighty-seven per cent said volunteering improved teamwork and relationship-building skills.There were 357 collections supporting local causes such as food banks.
Amey Kent Highways