What was the scheme?
In September 2016, the financial firm the Ikano Group launched Health Week for staff in 13 different countries. To encourage participation, Ikano pledged to donate €10 (£8.35) to Rainbows Hospice for Children and Young People for every kilometre run, walked or cycled by co-workers that week. The bank has supported Rainbows for more than six years. Staff were able to register their kilometres directly using an online tool. Ikano promoted the initiative with country-specific branded materials and encouraged co-workers to share – and boast about – their achievements using internal social media.
How did it help communities?
Some 734 Ikano employees clocked up 10,214km, raising a total of £91,500 for Rainbows, enough to pay for 900 care-team hours. The hospice provides respite, palliative and end-of-life care to more than 380 children and young people with life-limiting or terminal conditions. It also supports more than 374 bereaved families and is almost entirely dependent on donations.
Why did it win?
Thanks to Health Week, the Ikano Group raised more money for Rainbows in 2016 than in all previous years put together. The project will be repeated in 2017.
What did the judges say?
"This is a good initiative that has turned something that could simply have been an annual financial contribution into an inclusive engagement initiative, enabling employees to feel part of the charitable efforts of the business as well as improving employee health and wellbeing," said Karina O’Gorman, head of corporate social responsibility at L’Oréal.
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