Business Charity Awards: Employee Engagement - Winner: KPMG

For a company that has adopted policies that have resulted in a significant increase in charitable donations or activities by its workforce

KPMG has helped farmers to run businesses effectively
KPMG has helped farmers to run businesses effectively

What was the scheme?
The accountancy firm KPMG’s Bright programme will provide £5m of pro bono support over five years. Under the initiative, staff use their professional skills to develop and deliver social and economic change in their local communities here and overseas.

How has it helped communities?
Charity partners that benefit from support by KPMG staff include the international development charity Restless Development, the food poverty charity FareShare South West and Child Helpline International. Projects to date include developing a training scheme for Restless Development’s future leaders programme. This has provided financial skills training to fair-trade farmers on low incomes to help them run their businesses more effectively. It has also developed a financial profiling tool for small producers that provides banks and credit providers with a system by which they can assess the businesses and lend as appropriate. In the UK, KPMG staff helped FareShare South West to review its delivery and collection routes, which has led to a 25 per cent reduction in its fuel costs and enabled it to reach more people. It has also run a series of workshops, offering training and advice on areas such as marketing, to help smaller charities and social enterprises build their capacity.

Why did it win?
More than 150 people from KPMG have volunteered for the initiative since it started in 2010, collectively providing more than 11,000 hours of pro bono support. The company has invested £3.5m in the programme so far.

What did the judges say?
Asheem Singh, director of public policy at Acevo, said: "KPMG went beyond the usual engagement and encouraged employees to give what they are good at."

Finalists
Dell UK with Action for Children, the Transformation Trust, Clic Sargent and the Neuroblastoma Children’s Cancer Alliance UK
Greene King with Macmillan Cancer Support
Just:: Health Communications with Heart UK, Macmillan Cancer Support and Pancreatic Cancer Action

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