What is the project?
The Co-operative Pharmacy and Unicef are working together to help provide toilets and improved sanitation in rural and suburban areas in Togo, west Africa. Diarrhoea-related diseases are the root causes of many deaths in the region, especially among children under five.
What did it do?
The Co-operative Pharmacy has made a corporate donation of £300,000, held fundraising balls and donated 15p from the sale of each bottle of its antibacterial handwash. Sales of the handwash increased by 63 per cent as a result. A member of staff was selected as a partnership champion to represent the business on a trip to Togo.
The company says it chose what was a taboo subject for many because it felt it could make a difference.
What has it achieved?
The project has so far raised more than £500,000, which includes its corporate donation and a further £200,000 raised through fundraising in partnership with suppliers, employees, members and customers. As a result, educational sessions have been held in 421 villages in Togo, 8,100 latrines have been built and about 105,000 people have benefited. The company has now committed to extending the partnership by a minimum of two years.
What did the judges say?
Jackie Crombie, foundation manager of the Greggs Foundation, said: "The success is demonstrated by the fact it was extended for two more years."
- R Twinings & Co with Save the Children
- Specsavers with Vision Aid Overseas