Business Charity Awards: Project of the Year – the gunnercooke foundation with Hands On London

For a scheme or initiative, either in the UK or overseas, that has successfully worked with a UK charity to help its beneficiaries

What was the project?

Hands On London’s Wrap Up London project brings volunteers together to donate, receive, sort, and distribute coats to keep people in need warm over the winter period.

When the volunteering charity joined the gunnercooke foundation in 2018, the law firm’s team became involved in the project.

How was it done?

Normally Wrap Up London collects coats at large Tube stations and offices, but in 2020 it had to change its approach.

Volunteers, including gunnercooke partners and central teams, made collections in their local communities, and 15 Safestore storage units were offered as local drop-off points.

Ted Baker-sponsored postal labels enabled 1,134 additional coats to be sent by mail. The coats were quarantined prior to sorting and then delivered to more than 100 community groups for final distribution.

Gunnercooke's partners and hub leaders supported the charity with valuable introductions, including a new distribution partner and three new partners for the 2021 project. Gunnercooke also lent its expertise to help create a website to raise additional funds by selling Christmas wrapping paper.

What were the results?

A total of 20,907 coats were collected, quarantined, sorted and distributed, and 652 volunteers engaged with the campaign.

Gunnercooke co-founder Sarah Goulbourne plans to work with other law firms in the London area and to organise a large collection effort at Moorgate, home to many law firms.

What did the judges say?

Judges praised the simplicity of the concept and the amount of work that went into making it happen. “A very well-organised project with exceptional volunteer support and clear outcomes,” said one.


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