What was the project?
Research shows that one in eight over-60s don't take part in any activities. A lack of mobility, prohibitive costs and not knowing anybody taking part are cited as some of the biggest barriers. Prudential joined forces with the charity for older people the Royal Voluntary Service to launch First Time for Everything, a programme to give older people the chance to try new activities at no cost.
How was it done?
First Time for Everything currently runs out of 11 RVS centres, with this number set to double to 22 in 2018. Every month a centre runs a new free monthly event, providing refreshments and activities for older people. A varied programme of activities has included camera skills, tai chi, yoga and dance.
Prudential UK has funded the two-year programme to the tune of £400,000 so far and 15 Prudential employees have volunteered a total of 36 hours across a number of RVS centres to help run events.
The programme aims to have reached 5,400 older people through 400 events by the end of year two.
Why did it win?
First Time for Everything supports the delivery of Prudential's community investment goal on social inclusion and RVS's commitment to support older people. The project has so far benefited 1,183 attendees through 132 events; 303 people visited an RVS centre for the first time. Ninety per cent of attendees enjoyed the event, and 84.5 per cent said they would come again.
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