A distinguishing feature of the two-and-a-half-year partnership between the children's charity Barnardo's and the builders merchant Jewson is the personal involvement of the firm's senior management in fundraising. For example, in August Jewson's managing director, Peter Stringer, and 12 other directors took part in the Jewson Jaunt - a 55-mile walk in the Scottish borders.
"I've never come across a company where people at that level will get out of the office and do that," says Trina Gable, corporate relationship manager at Barnardo's. "It's led by the top. I've managed a lot of different partnerships, and success or failure is largely to do with how it is dealt with internally."
The chief executive of Jewson's parent company, Saint-Gobain, set the tone in 2011 with a sponsored cycle ride around the Alps that raised £12,000.
The company's charity initiative brings together Jewson and sister brands in Saint-Gobain's building distribution group. The group of companies includes Graham the Plumbers' Merchant, the insulation company Minster and the builders merchant Gibbs & Dandy.
Initially intended to last two years, the partnership has been extended until December 2013. So far, £450,000 has been raised, with another £50,000 expected to follow. The target was £300,000.
"They've never extended a partnership with a charity before," says Gable. Laura Pinney, charity programme communication manager at Jewson, says: "The partnership has been our longest yet. But it will finish at the end of the year, as we move to appoint a new partner."