The Children's Society's relationship with the insurer Ecclesiastical may be unique among corporate partnerships. Ecclesiastical, which insures churches, charities and public schools, is owned by a charity - the All Churches Trust - and also acts as the Children's Society's insurer. The two bodies' roots in the Church of England add another dimension to the affinity.
The partnership, the first of its kind for the insurer, will last three years. According to Steve Wood, director and general manager at Ecclesiastical, it helps to reinforce the firm's new brand image.
"We want to send out a signal that we are a modern, dynamic company," he says. "We want to do something at a national level where we could make an impact."
Corporate partnerships for the Children's Society are rare compared with other children's charities - its only other major partnership is with Barclays Premier Banking.
"We don't do much above-the-line advertising; we don't have the biggest supporter base around," says Sarah Galligan, corporate account director of the Children's Society. "Getting ourselves into companies such as this and expanding our customer base is exciting."
Ecclesiastical is committed to raising £300,000 for the lifetime of the partnership. This will come through a combination of staff giving and the company matching 50 per cent of individual contributions.It will also sponsor the society's 'Footsteps to the Future' national charity walks, which will begin in 2007.
The length of the partnership is also a bonus to the Children's Society.
"It enables employees to really learn about the charity," says Galligan.
"They can also start mentoring. Ecclesiastical's staff have been with them for quite some time. They can form relationships with the young people we work with."