The game, which will carry the slogan 'Eyes down, check your balls', is being publicised by UK club owner and I'm A Celebrity, Get Me Out of Here contestant Fran Cosgrove. The organisers chose bingo because it is played by women, hoping that ladies will be inspired to "nag their blokes" into health checks.
Testicular cancer remains the most common cancer among men in Britain aged between 15 and 45.
The initiative will be promoted at Butlins' resorts in Bognor Regis, Minehead and Skegness.
Richard Bates, Butlins' operations director, said: "Checking yourself for testicular cancer isn't something you want to leave dangling. You'd be nuts not to take this advice."