Buy Christmas cards direct from charities, institute advises

Consumers should buy charity Christmas cards straight from their favourite charities to maximise the donations to good causes, the Institute of Fundraising says in an advice leaflet published today.

The pamphlet, available online, says that of the 2bn Christmas cards sent each year in the UK, thirty per cent are for charity, but the amount donated varies.

“Buying a Christmas card to benefit charity remains a popular choice at this time of year – but many consumers don’t stop to think about the proportion of money that actually goes to good causes,” said Megan Pacey, director of Policy and Campaigns at the IoF.

“This information sheet will enable people to make an informed choice as to how they want to support charity at Christmas time.”

The leaflet tells donors that charity packs should detail clearly how much is donated and if more than one organisation benefits, the proportion of sales that go to each charity.

The institute has no plans to develop a fundraising code of practice on Christmas card sales, and does not intend to push for any regulation of donations made via Christmas cards.

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