It will be the second year that the Cabinet Office has supported the site’s Grow Your Tenner campaign after providing £500,000 for the first time last year.
From 15 October, eligible charities in England on Localgiving.com will have one-off donations of up to £10 doubled. Monthly donations up to £10 a month will also be doubled for six months. This will run until the £500,000 has been allocated.
The Cabinet Office will provide match funding of £250,000 to support the 2013 Big Give Christmas Challenge. The challenge involves matching public donations pound for pound on certain days in the run-up to Christmas.
Seventy-five per cent of the match funding comes initially from a ‘pledge fund’, which is made up in advance by major donors and trustees of the charities taking part. Twenty-five per cent of the match funding comes from the Charity Champion fund, which is money contributed by philanthropists, foundations and corporations, and this year the Cabinet Office.
Once the pledge fund has been used up, online donations are matched pound for pound by the Charity Champion fund until this runs out.
The Big Give launched a petition earlier this year calling on the government to provide match funding for this year’s challenge. Helen Cable, managing director of the Big Give, presented this petition, which gained more than 3,100 signatories, to Nick Hurd, charities minister, at a meeting in January.
Cable said the government had chosen around 50 charities to match fund, but could not yet confirm their names.
She said the Big Give had received more than £2m in matched funding from 10 Charity Champions, including the Cabinet Office, this year, and it hoped to raise more than £11m for charity overall. The campaign will launch on 5 December.
Hurd said that Localgiving.com was a great example of how new technology could connect people with local causes and added that the Big Give Christmas Challenge had already made a major difference to thousands of charities.
The Cabinet Office plans to provide a total of £1m in match funding in 2013 to support local and grass-roots charities. A spokesman for the Cabinet Office said the allocation of the remaining £250,000 would be announced in due course.