CAF publishes free online fundraising guide

Fundraising Fundamentals has been put together by the Charities Aid Foundation for fundraisers who work for small and medium-sized charities

The Charities Aid Foundation has published a free online fundraising guide aimed at fundraisers who work for small and medium-sized charities.

The guide, called Fundraising Fundamentals, includes practical advice, how-to guides, case studies and downloadable infographics.

The guide is aimed at new fundraisers as well as those who are more established in the sector and covers getting started, multi-channel fundraising and knowing and retaining donors.

Caroline Forbes, head of marketing at CAF, said: "We are coming up to a busy time for charity fundraisers. We know from our research that November and December are the peak months for people donating, and many charities will currently be planning their campaigns for this time."

"Our Fundraising Fundamentals guide is full of advice. We created it to give fundraisers a resource to help them make the most of their fundraising activities through this period and beyond."

The Fundraising Fundamentals guide is available free on the CAF website.

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