The Charities Aid Foundation has begun to promote the annual fundraising campaign Giving Tuesday under a new slogan that calls on the public to "do good stuff" for charity.
The online campaign, which encourages people and businesses to do something charitable on the Tuesday after the US holiday of Thanksgiving, will take place in the UK for the third time on 29 November.
CAF said that a new logo and updated website had been produced for this year’s campaign and the slogan "do good stuff" had also been adopted.
The website will now display profiles of effective fundraisers as well as dedicated sections for charities and businesses to explain how the campaign works.
Hannah Terrey, head of policy and campaigns at CAF, said: "#GivingTuesday is a huge celebration of doing good and a chance to shine a light on the fantastic work that charities do across the UK and around the world. It’s the collective action of thousands of people and organisations that makes this day so powerful.
"We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to do good stuff and be part of this growing global movement."
Giving Tuesday, which runs in 70 countries around the world, is pitched as an antidote to the retail sales events Black Friday and Cyber Monday.
Across the different countries, last year’s event broke a Guinness World Record for the most online donations in a single day, raising £35m for good causes around the world.
But a spokeswoman for CAF told Third Sector that it was not known how much of this was raised by the UK event because of the way that PayPal, one of the main companies involved in the campaign, had recorded its donations.