Call for views on principles of impact reporting

Acevo, the Charity Finance Directors' Group and New Philanthropy Capital want responses to their document on a reporting framework

Seb Elsworth, director of strategy at Acevo
Seb Elsworth, director of strategy at Acevo

Chief executives, finance directors and fundraisers are being asked to provide feedback on a new set of principles on how charities should report the impact of their work.

The chief executives body Acevo, the Charity Finance Directors’ Group and the think tank New Philanthropy Capital have today published Principles of Good Impact Reporting, which outlines how charities should communicate their impact and what charities should communicate when doing this.

The three organisations hope the paper, launched for consultation today, will lead to an agreed set of principles for impact reporting being published next year.

It says impact reporting is not easy and has lacked a framework of requirements.

"From local groups run by volunteers to national charities employing thousands of staff, all social organisations should tell their stakeholders how they are fulfilling their purpose and achieving the change that they seek," the document says.

The group leading the project plans to launch an agreed set of principles in February 2012, with the endorsement of the Charity Commission and the Office for Civil Society.

Seb Elsworth, director of strategy at Acevo, said the principles showed that impact reporting did not have to be complicated or expensive.

"By making it easier for donors and stakeholders to focus on what really matters – the difference we make as organisations – this should prevent organisations from being judged unfairly and letting assessment be based on inputs that mean much less, such as administration costs or chief executive pay," he said.

To submit feedback on the report, email

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